The path Apple is on

The path Apple is on
Photo by Michał Kubalczyk / Unsplash

So now that WWDC is behind us, and everyone has made their videos, I think it's time to take stock of what really happened.



For those of you unfamiliar, WWDC is the Apple World Wide Develeper Conference, where Apple usually showcases a few new pieces of hardware, but usually have a focus on Software.

Apple made the switch to their own processor about two years ago, the M1. This depareture from the Intel line of chips has given them far more control on their hardware, and because they write their own software, they can now write better software for the matching hardware.

It's with some anticipation that we've been waiting for the second generation, the M2, but over the last year we've had variations of the M1 instead, the M1 Max etc.

But this year at WWDC Apple finally unveiled their M2 chip, and it's a monster! So being such a marvel from a technology perspective, you'd expect them to lauch the new chip in a flagship, uber alles, computer right? Wrong. They gave us a new entry level machine, and then a tweak to a mid level machine.

The new MacBook Air is thiner than the original iPhone and 50% more powerful than the previous generation Air. So why start with the Air?

The MacBook Pro also got a swap out with the new processor, and I think this is key to the future line up of laptops.

Apple have adjusted the form factor on their new machines, to accomodate future processors. So now it's the M2, but every six months, or every year, they could drop an improvement on the processor and just upgrade the entire line up of machines.

Don't believe me? This is exactly what they've done with their iPhones and iPads over the last decade. Form factor can stay the same, the insides just get upgraded. They've brought their Macs in line with this upgrade cycle now too.

So going forward, we're likely to see more and more updates on the inside of machines, and less radical changes on the outside.

Having said all that, I absolutely love the form factor of the new MacBook Air.

Subscribe to Shawn Jooste

Sign up now to get access to the library of members-only issues.
Jamie Larson
Subscribe