Shawn Jooste

One Thing every Entrepreneur should be doing every day.

One Thing every Entrepreneur should be doing every day.

I came across some advice many years ago, and it's been stuck in the back of my head since.

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If your business isn't doing as well as it should. Stop everything you're doing and just start selling.

Countless times over the last 25+ years I've come back to this. When the chips are down, find more customers. If you're short on cashflow, find more customers, sell something.

This is logical, and as an entrepreneur you no doubt have done this yourself. But I want to take this a step further.

If you can sell your way out of a pinch, to pay a debt, or make payroll or whatever the cash crunch of the week is, why can you not always do that.

I've found that most entrepreneurs have a self imposed ceiling. They grow a business to a certain size, and then they seem to stagnate there. Then they hide behind excuses as to why they can't grow.

Granted, some don't really want to grow, and are happy where they are in a lifestyle business, but for the rest, what's your excuse?

I'd like to offer a suggestion that takes this to the next level. As an entrepreneur you need to focus on the things that you're good at. You started the business because you had a passion / saw a need / found a niche.

At the outset you tell everything, you do everything and pretty quickly you get sucked into the cycle of crisis work (see last weeks email). This is where small businesses go to die.

You need support staff, but most entrepreneurs go about this wrong too. Let's take my situation as an example.

Rocking is an MSP / ISP. When I started it, I did everything. I mean, everything. I'd pull the cables, fix the PC's, send the invoices, and make tea.

The first person I brought onboard was to help with the technical aspects of the business, and the second was the same. I was then left doing all the stuff I hated and sucked at (admin). A better solution would have been to get someone to handle all the stuff I am not good at, and essentially takes too long and wastes my time.

I'm good at the tech stuff, and finding new customers, and I should have focused on that. It took me 7 years to bring and admin focused person on board, and now I hardly touch that, I get to focus on tech and customers.

But we're not done yet. Setting yourself up properly as you add staff and grow your business will free up your time, but unless you carve out some focused dedicated time every day for new customers, and for growth, you'll quickly fill it.

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Parkinsons Law: “work expands so as to fill the time available for its completion.”

This is what you need to guard against as an entrepreneur. Put it in your calendar, force yourself to make time. It's absolutely critical to the growth of your business.

About the author
Shawn Jooste

Shawn Jooste

Shawn loves fast cars and great tech.

Resources for Entrepreneurs

After 25+ years running small businesses, I'm sharing everything I know.

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