Browsing twitter I stumbled onto this tweet:

Crypto Punks are driving a huge amount of NTF transactions and showing they really can reach some eye watering numbers.
Gary is getting in there, buying one of the most expensive punks on record.
Gary Vaynerchuk Just Paid $3.7 Million in Ethereum for a CryptoPunk NFT - Decrypt
Media mogul and erstwhile wine blogger Gary Vaynerchuk picked up a CryptoPunk NFT for $3.7 million in Ethereum, the fourth-largest such buy.

Gary will always put his money where his mouth is. He was big on talk over Veefriends and then launched, which I would rate as the most comprehensive NFT projects yet, the products has made close to $50mill.