Decoding the Digital Maze: Navigating the World of Micro SaaS, E-Commerce, and the Perfect Platform for Your Online Empire

Decoding the Digital Maze: Navigating the World of Micro SaaS, E-Commerce, and the Perfect Platform for Your Online Empire
Photo by Marvin Meyer / Unsplash

The more I work with clients, and the more problems I try and solve for clients, the more I realise how complex it becomes.

Buying a car isn't much better. We really do live in a society where we are spoilt for choice.

One of the places we're absolutely spoilt is in choosing platforms to do things on.

One of the big trends in making money online these days is SaaS (Software as a Service). An example of this would be Xero, a completely online accounting system, you pay a monthly fee and use the service which is software.

More specifically I am seeing a massive rise in Micro SaaS, which is really SaaS but aimed at smaller client bases.

So rather than building a Squarespace to attract millions of clients, you build a small site that does one thing really well to a smaller audience. Carrd is one such Micro SaaS.

Carrd creates landing pages. That's it. Want multiple pages? Nope. E-commerce? Nope.

Are they smaller than Squarespace? Absolutely. But the idea is that you can run a smaller business, make less money, but ultimately have a better lifestyle.

Not everyone wants to run a big corporate with a thousand employees globally. 5 guys working 4 days a week is just fine.

But this is my point exactly. One of the key starting points for building an online business or making money online is having an online presence. A website.

But where do you start? Most people will sell you a simple Wordpress site (which is one option) but depending on the direction you want to go with your business, Wordpress might not actually be the right solution.

For instance, I use Ghost for this site. It's not much different to Wordpress, it's a CMS (content management system) where you can write articles and post things. You can install various themes to customise your site.

So on the surface, it's very similar to Wordpress. The devil is in the details though and there are small nuances to why I prefer Ghost to Wordpress.

My main reasoning is simply that they have a built in mailing list system. So you can come to my site, and you can subscribe and my posts get emailed to you, like this one.

They also have an entirely built in system to charge for a newsletter, or a specific newsletter.

Yes, this is possible on Wordpress, but you're in for a bit of work figuring out a dozen plugins to get it there.

Same goes for E-Commerce. Every day of the week and twice on Sunday I'd use Shopify.

Want a simple site, no real skills required, just to post content, then Squarespace is the go to.

And so this minefield exists, of where do you begin going online?

To be clear this is just the start. The more you do online, the more complex it get's and the more you have your whits about you.

Essentially this is the problem I am setting out to help solve for clients. I wrote about it a bit earlier this month when I was in the snow (I'm in 30º sunny South Africa now).

Between then and now, I've been wrestling with the same problem I described above. What platform do I use?

I've considered Slack and Discord, but ultimately that seems a little too simple and for most people trying to figure our tech, Discord is really not for them.

Earlier last year I spent a lot of time with Circle, and I absolutely love it. I had a look at Skool too, but decided against that until Alex Hormozi invested there.

I've taken a good long hard look at Skool again, and after 2 weeks of back and forth I've come to the conclusion that I'll probably settle on Circle or now (they have the features that I need).

Starting this week I am going to rebuild Rocking One on Circle, and now that we have a more direct focus on what we want to do (help digital entrepreneurs use tech to run better more profitable online businesses) it makes choosing a platform much much easier.